Bajaj Electricals Limited At Work. The iconic India brand famous for manufacturing and trading in consumer electrical appliances and products as well as large lighting and electrical infrastructure projects, has recently undergone a major ERP implementation. This was a major integration exercise which involved replacing its core ERP with Oracle E-Business Suite, and adding the functionality and features of Siebel CRM, Oracle Business Intelligence, Demantra Demand Management and Advanced Supply Chain Planning (ASCP), while maintaing and integrating its manufacturing JD Edwards ERP system. With the assistance of Oracle Consulting Services, this huge change management and implementation project was undertaken with a "big bang" approach and completed within just one year. Bajaj Electrical's Executive Director R Ramakrishnan sums the project up concisely as "an awesome achievement!". © Oracle Corporation 2009